Every euro accounted for, in real time.
Havas Media Network plans and buys campaigns across the full Dutch media landscape, part of a global network active in more than 140 countries. Cloud Integrate built Campaign Cloud, a custom application on the Salesforce Platform that replaced the agency’s Excel operation with a single source of truth from brief to report.
Large budgets, no system.
Havas Media Network manages large media budgets where every euro must be accounted for and every campaign decision substantiated with data, not instinct. The operation behind those budgets had no system at all.
Three risks running through spreadsheets.
An operation run on Excel.
There was no IT system for planning, buying and managing media campaigns. The spreadsheets that carried the entire operation were large, unstable and spread across the organisation, making processes error-prone and impossible to standardise.
Risk flowing through manual work.
With large budgets moving through a manual system, the risk of error was a serious business concern, and campaign data could not be consolidated in real time.
Clients waiting weeks for answers.
Reporting required weeks of manual assembly, and transparency for clients on how their budget was being spent was limited and delayed.
Large media budgets were flowing through a system of unstable spreadsheets.
Campaign Cloud, built for how a media agency works.
Cloud Integrate developed Campaign Cloud, a custom application built entirely on the Salesforce Platform and tailored to the business processes of a large media agency. It builds on standard Salesforce components, is fully scalable, and integrates data from external systems. Custom components fit the specific workflow of media campaign planning and buying, from initial brief through execution and reporting.
| From | To |
|---|---|
| Campaign planning in unstable Excel files | One platform from brief to execution |
| No real-time view of campaign data | A single source of truth for media operations |
| Weeks of manual report assembly | Live dashboards for clients and management |
| Transparency limited and delayed | Real-time insight unprecedented in the industry |
| Agents consumed by administration | Automated admin and more engaging work |
Transparency the industry had not seen.
Campaign Cloud automated the business processes for planning and buying media campaigns, creating a single source of truth for all campaign data and eliminating manual processes that previously consumed weeks. Dashboards give clients and Havas management real-time insight into planning, execution and spend, a level of transparency unprecedented in the industry. Administrative tasks are automated, making the work more engaging and helping retain talent.
Data, not instinct.
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