Ali - Business analyst / CPQ practise lead


Business analyst / CPQ practise lead

I have many years of experience as a business consultant in the CRM and CPQ area, and I enjoy helping companies with improving their processes using technology.

Pre-Salesforce, I helped companies by analyzing their processes, creating the functional design of the solution and let the developers build it. Very “waterfall”, which hindered the customer exploring the options available. When I encountered Salesforce, I realized that I take a far more agile approach, developing, prototyping, and incorporating customer feedback as the development cycle process goes along.

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