Wonderkind

Boosting sales team efficiency by increasing insights into sales activities.

Wonderkind is a technology-based company using Artificial Intelligence (AI) and job advertisements to attract perfect employment candidates for companies. The company is rapidly growing and using an ever-increasing level of targeting for potential candidates based on online-behavior.

Wonderkind needed to re-design the platform for future scalability, as the progressive customization of configurations to match complex processes was hampering efficiency and growth.

Challenge

Wonderkind indicated that the way of reporting sales did not provide enough insights to support their decision-making process. Additionally, the onboarding process for new customers was missing. Another challenge Wonderkind was facing was related to incomplete Pardot integration. This made it harder for sales to follow up on leads. Wonderkind also pointed out their challenge in partner relationship management, due to the lack of a streamlined process

The Cloud Integrate Solution

Wonderkind partnered with Cloud Integrate to resolve their challenges. We set up Sales Cloud and created advanced reports and dashboards for Wonderkind’s sales team, executives, and customer success team. All sales-related information is now available through one portal, making it accessible for everyone.

Cloud Integrate also added a new feature to Wonderkind’s Service Cloud, FormAssembly, an all-in-one web form builder and data collection platform. It’s a customizable solution to handle all of the form creation and data collection needs of Wonderkind, for a wide range of use cases.

In addition, field mappings, sync error cleanup, and lead assignments in Salesforce were configured. The creation of a separate record type for Partners allowed a clear differentiation from regular accounts with the possibility to implement different tailor made processes.

Results

With the implementation of Sales Cloud, the Executive team of Wonderkind had better insights into sales activities. This boosted the efficiency of the sales team since all information was now available through one straightforward platform.

Additionally, due to the implementation of FormAssembly, a more streamlined business process was created reducing friction and producing faster onboarding for new customers. Furthermore, Wonderkind’s lead management process was redesigned increasing the number of high quality leads and conversion rates. Partner relationships improved with the ability for users to identify and record partner-related data in an efficient way.

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